Staying on top of emerging SEO trends is critical if you want to achieve and maintain high search rankings. While the fundamentals of SEO tend to remain relatively consistent, it’s important to be aware of any factors that can give you a competitive edge.
This post will look at 7 SEO trends that all marketers should consider in 2016. I’ll also identify any key gaps between what we hear firsthand from Google, what marketers say is working, and any untapped disconnects that could give you a competitive advantage.
1. Longer content tends to rank higher
According to research conducted by BuzzSumo and Moz, the vast majority of content published online is less than 1,000 words long. However, we also know that content that’s at least 1,100-1,200 words tends to rank highest in the SERPs.
According to this report, the 10 highest-ranking pages have an average word count of 1,285 words, and the top 30 pages an average of 1,140 pages.
Keep in mind that word count alone won’t guarantee you top rankings. Content that’s poorly written or that doesn’t match user intent (see #7 below) is unlikely to rank, regardless of length.
This disconnect is great news for anyone looking for a competitive advantage when it comes to SEO. Focus on creating comprehensive, in-depth content that’s 1,100 words+ to give yourself the best chance at ranking.
I know this personally has worked for me with my company. I produced both afreelancer and e-cash guide. 4 months after writing them, they are both driving around 20-30 customer signups a day to my site. Longer form content works. I personally love the longer guides.
2. User signals seem to impact both desktop and mobile rankings
The most common user signals include click-through rates (CTRs), bounce rates and time on site. Strong user signals indicate that a page matches the expectations of users when they click on it from the SERPs.
User signals are among the most important ranking factors in 2016. Surprisingly, Google has stated that user signals are not currently considered ranking factors on desktop, although some experiments seem to suggest otherwise. Google has confirmed, however, that user signals are important for mobile search as they are a key aspect of the mobile friendly update.
“The original article can be found at http://www.forbes.com/