If you have a small business website in 2016, search engine optimization (SEO) is a process you can’t afford to skip. Almost 80 percent of U.S. internet users turn to the web to research products and services before they buy, with search engines like Google driving nearly one-third of all traffic to e-commerce sites. You need search engines to get found. And that means understanding how to do SEO for your website.
It’s not as hard as you might think.
“This is understandable stuff,” says Moz founder Rand Fishkin. “There’s no mystery here; there are no secrets; it’s just a matter of finding the resources you need and putting them into practice.”
Learn how to do SEO: No experience required
You don’t need a fancy tech degree to tap into the power of search engines to drive traffic to your small business website. Our easy-to-follow guide will lead you through the basics, including (but not limited to):
Understanding how search engines work
Learn how search engines collect and rank the information that’s displayed on search results pages.
Using search-worthy keywords
Figure out how to identify the words and phrases people use to search for your type of products or services. Then learn how to incorporate those keywords into your web content.
Creating remarkable and unique content
Valuable, relevant and unique web content is the No. 1 SEO influencer. Get tips for creating text, images and videos that will provide real value to your customers AND attract the attention of search engines.
Adding meta tags
Certain tags and web page elements help tell search engines and site visitors what that page’s content is all about and what they can expect to see and/or read. Learn how to make each page of your website more search-friendly by adding Title Tags, Meta Description Tags, Header Tags and more.
Millions of people search for images online — and using customized image tags will help the pics on your website show up in those search results. Learn how to optimize images in three simple steps.
The more inbound links you have leading to your website from outside websites, the more traction you’ll gain from search engines. Get tips for creating newsworthy content that inspires viral sharing and natural linking.
Using web analytics
You can track the effectiveness of your SEO efforts by using a tool like Google Analytics. Learn what metrics to keep tabs on to understand what’s working and what you could do better.
The ebook also includes practical worksheets to help you create SEO-friendly web pages, plus checklists to make managing your progress a breeze and links to additional resources to learn more.
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