See How to Market Your Small Business
Congratulations! You’ve made the decision to take your business online, now it’s time to get about some marketing. We’re assuming that you have the basics: a website with your own URL, not built on anyone else’s platform. (i.e. Blogger, Wix, etc) You want to own your business, not have it exist at the whim of another.
Online marketing isn’t a dark art reserved only for those wearing Black Hats and frequenting hacker forums. The slick SEO consultant who comes calling will be charging you a lot of money for many things you can easily do yourself.
When you’re first starting out, you need to watch your money! Let’s take a look at some first steps when it comes to starting to market your business online.
5 Tips for marketing your small business online
1. Begin with a Blog –
A blog is an excellent way to begin to build an online following for your small business. You can go a long way toward branding yourself and gaining the trust of people by being both accessible and knowledgeable.
2. Learn how to use social media –
This is where your audience is hanging out these days. If you want to connect with them, you’ll have to learn how to use it effectively.
3. Keep an eye on your online reputation –
It’s a good idea to set up Google alerts so that you’re notified whenever there is a mention of your name or company online. This makes it so much easier to reply to issues or problems, solving them before they become huge.
4. Start building a list from Day One –
One of the greatest mistakes you can make is to not start building a list of leads from the beginning. Your list is your lifeline to a lasting and profitable business. Don’t fail to start one!
5. Make use of online directories –
Get your business listed in all the major online directories for small businesses, such as Yelp, Google My Business, Merchant Circle and others. One extremely important must-do on this is to make sure that your NAP info, (name, address, phone) is consistent over all of these sites. Make it easy for people to find you!
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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: email@example.com.
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