I recently wrote about 7 Reasons Why Your Business Should Invest in SEO, which generated a fair amount of views and shares. I thought I would do a followup article to address a specific side of Search Engine Optimization; Local LOCM +% SEO.
I think the better question is, why not?
But I digress.
As a small business owner and marketer, you need to let Google GOOG +0.27% know where you are located and what you have to offer so you’re not only showing up on Google search engine results pages (SERPs) more frequently, but you’re showing up in front of the eyes of a very relevant audience.
Unfortunately, local SEO is somewhat of a confusing topic and always has been. It’s tough to know where to even begin. Especially with Google’s Pigeon algorithm which according to Chris Rowe, CEO of Jet Digital Marketing, ”makes understanding organic search ranking factors even more important to establishing a local search presence.” You have to ask yourself: What are some must-have SEO strategies when it comes to local SEO?
I talked with Scott Langdon, managing partner of the nationally recognized SEO Company HigherVisibility, who explained that local search doesn’t have to be complicated, and you just need to have a well-rounded local strategy. If you’re unsure how local search works in general, I recommend checking out Josh Steimle’s Forbes post Simple SEO Tip For Small Businesses: Local Citations to get an idea.
“The original article can be found at http://www.forbes.com/